Impact of Food and Beverage Quality and Service Quality Towards Customer Satisfaction and Customer Retention, A Study of Five-Star Hotels
O Abdullah, T Sufi, S Kumar - … Business Review: Int. J. Prof. Bus …, 2023 - dialnet.unirioja.es
Purpose: The objective of this study is to examine how customer happiness at five-star
hotels is impacted by the quality of the F&B they receive and the services they receive, which
in turn affects retention. Design/methodology/approach: A convenience sampling strategy
was utilized to distribute a self-administrated survey to 386 guests who used the F&B
services of five-star hotels in Delhi-NCR. The model and study's hypotheses were evaluated
in this study using a structural assessment modelling methodology, with AMOS 20.0 serving …
hotels is impacted by the quality of the F&B they receive and the services they receive, which
in turn affects retention. Design/methodology/approach: A convenience sampling strategy
was utilized to distribute a self-administrated survey to 386 guests who used the F&B
services of five-star hotels in Delhi-NCR. The model and study's hypotheses were evaluated
in this study using a structural assessment modelling methodology, with AMOS 20.0 serving …
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