… the impact of big data and machine learning (ML) on digital transformation of the … This
literature review examines the impact of big data and ML on digital transformation of marketing …

… transformation in marketing are the main goals of this literature review. Through the … By
consolidating insights from existing literature, this review aims to contribute to a deeper …

… , this review of the literature looks at the effects of big data and machine learning on the
digitalization of marketing … LITERATURE REVIEW The literature review approach was used to …

… the impact of big data and machine learning (ML) on digital transformation of the … This
literature review examines the impact of big data and ML on digital transformation of marketing …

… Big data research is no doubt one of the most important areas in the past decade as well as
its impacts on … Managing supply chain resources with big data analytics: a systematic review …

… utilizes a qualitative-method approach, consisting of comprehensive literature review, case
… The analysis and management of big data through artificial intelligence, machine learning, …

… research papers through a combination of machine learning … Practically, this paper offers
managers and marketers … perspective, in the digital economy, Big Data acquires a fundamental …

… This paper explores the transformative impact of Big Data and machine learning on digital
marketing, … Conclusion of Literature Review In conclusion, the literature on Big Data and …

… This study aims to incorporate big data and AI deep learning models … Section 2 is the
literature review, analyzing the … Digital transformation of marketing strategies during a pandemic: …

… or tourist experience measuring through Big Data and IoT. … in tourism research from a primarily
marketing-driven tool to a … that this topic's research impact and interest are huge. Studies …