… In summary, we expect that incentive-aligned conjoint (1) outperforms traditional hypothetical
conjoint in out-of-… for socially desirable product attributes in the incentive-aligned condition. …

… In this paper, we use an incentive-aligned conjoint analysis to investigate how consumers
value credence attributes that can be associated with food safety. The outline of the remaining …

… In conclusion, it is critical for practitioners to conduct incentive-aligned conjoint applications
because of their greater external validity. It is hoped that the truth-telling mechanism …

… For ease of discussion, we will denote this incentive-aligned choice-based conjoint as …
The estimation method that we employed is the standard approach used in conjoint analysis. …

… On the one hand, results reveal that incentive-aligned CBC and … Moreover, the newly
introduced incentive-aligned ACBC … alignment in adaptive choice-based conjoint analysis …

In this paper, we compare the standard, single-response choice-based conjoint (CBC)
approach with three extended CBC procedures in terms of their external predictive validity and …

… as choice-based conjoint analyses (CBC) … of incentive-aligned choice experiments.
Unfortunately, setting Prob = 1 to mimic real-life scenarios is not an option in most incentive-aligned …

… Potential buyers of PlayStation 4 participated in the study, either undergoing an incentive-aligned
CBC, an incentive-aligned ACBC, or a hypothetical ACBC. We find incentive-aligned …

… We reviewed the conjoint analysis papers in Marketing … There is substantially less focus in
the conjointanalysis literature on … the realisticimage, incentive-aligned experimental cell (n = …

… preference measurement procedures such as conjoint analysis by applying incentive alignment.
… In addition, we provide the first incentive-aligned MaxDiff benchmark dataset in the field. …