We present here the results of a seismically well‐constrained potential field modeling along with process‐oriented gravity modeling across the Eastern Continental Margin of India (ECMI) and its conjugate East Antarctica Continental Margin (EACM). The study revealed both along‐strike variations in crustal architecture and effective elastic thickness (Te), showing a locally asymmetric pattern. Crustal stretching factors (β) estimated at these margins range between 1.5 and 4.0 with slightly lower values varying over the narrow zone in the Cauvery basin‐western Enderby basin and relatively higher values in other margin segments. The models reveal typical magma‐poor margin characteristics in the Krishna‐Godavari (K‐G) and Cauvery basin segments of ECMI. The ocean‐continent transition (OCT) in the K‐G basin and its conjugate (central Enderby basin) indicates asymmetric rifting marked by the development of a detachment fault separating the combined India‐Elan Bank margin and the EACM. The higher β values and magmatic underplating at OCT in the Mahanadi basin segment of ECMI may be related to the post‐breakup magmatic emplacement associated with the proximal activity of the Kerguelen plume after the separation of Elan Bank from India by a ridge jump during M2/M0 (124–120 Ma). The pre‐rift reconstruction model through the palinspastic restoration of margins suggests that the central part of ECMI (16–20°) is the ideal pre‐rift location for the Elan bank.