… competitive strategies influence customer retention among commercial banks in Kenya. The
… The study also concludes that differentiation influences customer retention to a great extent. …

… business environment. This study therefore examined the influence of client retention strategy
… like customer/market segmentation, branding/service differentiation significantly influence …

… But there are three main elements of brand strategy that have great impact on future business
… A successful product differentiation strategy will move the product from competing primarily …

… the least effect to the customer retention by commercial banks in … that banks should differentiate
their products in such a way … on the customer retention strategies adopted by commercial …

… features play an important role in customer repurchase buying behavior crucial to retain …
product differentiation helps strengthen the relationship between the customer and the business…

… the strategies adopted influence customer retention among commercial banks in Kenya. The
… adoption, service quality, service recovery and product differentiation. Technology adoption …

… with customer retention. The study did not evaluate the impact of product differentiation on
performance; hence this study established the effect of product differentiation on performance. …

… the influence of product differentiation strategies in achieving … quality service is key element
of a successful business and that the businesses struggle to improve products so as to retain …

… a research on customer retention strategies adopted by commercial banks in Kenya, Abishua
(… The finding of the study was that Barclays Bank of Kenya employs differentiation strategy …

… product differentiation in a competing environment. Industry like banks deliver same products,
bank management differentiate … (constraints) of the customer retention. This implies that …