Purpose This paper aims to identify the driving variables in the franchise decision to expand
abroad. It also explores the effect of a set of factors on the intensity of the internationalization
process pursued by franchise companies. To achieve this goal, the author considered the
following variables: the role of management and franchising experience, brand awareness
and the sector of activity (product versus service). The international franchise ratio and the
size of the chain were also considered. Design/methodology/approach This study uses a …