Today, customer satisfaction alone is not enough anymore in the tourism and hospitality industry in order to win the loyalty of guests. Instead, the industry need to achieve service excellence by delighting their guests with a set of drivers of excellence. Despite the relevance of the topic to the Asian tourism industry, the extant literature is scarce and fragmented. The 12 chapters in this book derive from a call for papers as well as from a study tour of Singapore and Malaysia. Papers went through a double-blind peer review procedure. They comprise both conceptual and—in most cases—empirical papers, drawing on recent research in the Asian tourism and hospitality industry. This edited book sets out to examine what and how companies in the tourism and hospitality industry do to deliver a high level of service excellence. They span aspects including the design of services, managing customer-oriented operations, leveraging digital technology and managing resources.