Judging nudging: can nudging improve population health?

TM Marteau, D Ogilvie, M Roland, M Suhrcke, MP Kelly - Bmj, 2011 - bmj.com
Bmj, 2011bmj.com
… The effect sizes obtained from nudging in different regulatory environments could also be
compared with those of other approaches such as regulating pricing and advertising, with
outcomes including effects on health inequalities and cost effectiveness. We could then
begin to judge what nudging contributes to the existing policy toolbox for improving
population health and reducing inequalities. Could nudging be harmful? …
Nudging has captured the imagination of the public, researchers, and policy makers as a way of changing human behaviour, with both the UK and US governments embracing it. Theresa Marteau and colleagues ask whether the concept stands up to scientific scrutiny
bmj.com
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