Modelling the viscoelastic behavior of rubber for use in component design remains a challenge. Most of the literature does not consider the typical regimes encountered by anti-vibration devices that are deformed to medium dynamic strains (0.5 to 3.5) at medium strain rates (0.5/s to 10/s). Previous studies have either focused on the behaviour at small strains and small strain rates or in fast loading conditions that result in low cycle fatigue or tearing phenomena. There is a lack of understanding of the dynamic response of natural rubber suspension components when used in real vehicle applications. This paper presents a review of popular viscoelastic nonlinear constitutive models and their ability to model the mechanical behaviour of typical elastomer materials such as Natural Rubber (NR) incorporating different PHR (Parts per Hundred Rubber, XX) of carbon black. The range of strain and strain rate are typical for the materials used in rubber suspensions when operating in severe service operating conditions, such as over rough terrain or over pot-holes. The cyclic strain is applied at different amplitudes and different strain rates in this medium strain range. Despite the availability of many models in the literature, our study reports that none of the existing models can fit the data satisfactorily over a wide range of conditions.