… In 2003, Maringe, working on marketing in higher education institutions in the developing
world, concluded that the marketing idea was ill-conceived even at the highest levels of
university administration and that there was a disturbingly uncritical acceptance of the
centrality of marketing as a key aspect of how universities functioned. In addition, he
concluded that the growth of … Critics of marketing in education and higher education in
particular have focused their arguments on the notion of what we could call an …