The molecular ruby analogue [Cr(ddpd)₂]³⁺ (ddpd=N,N’‐dimethyl‐N,N’‐dipyridine‐2‐ylpyridine‐2,6‐diamine) exhibits near infrared (NIR) emission with a high photoluminescence (PL) quantum yield Φ_PL of 11 % and a lifetime of 898 μs in deaerated water at room temperature. While ligand‐based control of the photophysical properties has received much attention, influences of the counter anions and microenvironment are still underexplored. In this study, the luminescence properties of the molecular ruby were systematically examined for the counter anions Cl⁻, Br⁻, [BF₄]⁻, [PF₆]⁻, [BPh₄]⁻, and [BArF₂₄]⁻ in acetonitrile (MeCN) solution, in crystals, and embedded into polystyrene nanoparticles (PSNP). Stern‐Volmer analyses of the oxygen quenching studies in the intensity and lifetime domain showed the highest oxygen sensitivity of the complexes with the counter anions of [BF₄]⁻ and [BArF₂₄]⁻, which also revealed the longest luminescence lifetimes. Embedding [Cr(ddpd)₂][PF₆]₃ in PSNPs and shielding with poly(vinyl alcohol) yields a strongly NIR‐emissive oxygen‐insensitive material with a record Φ_PL of 15.2 % under ambient conditions.