… on various facets of customer attractiveness suggested in the literature, this paper seeks to
delineate the customer attractiveness construct and develop an instrument to measure it. The …

… These studies mention business volume as an important source of (potential) supplier value,
therefore these items were added to the final measurement of the constructs. After this final …

… Firms may also want to employ one instrument to evaluate their attractiveness for new
suppliers and another to measure their recurrent supplier's ongoing satisfaction. …

… must be identified, metrics for measuring a buyer's status with a … on supplier attractiveness
than on customer attractiveness, … their attractiveness and reaching preferred customer status …

… However, there is a lack of measuring instrument for place … a measurement instrument
for customer-based place brand equity (CBPBE) for a place from the investment attractiveness …

… Since measuring customer service in itself is not the issue of this study, the construct is …
Again, as this paper was not concerned with measuring customer service in itself, we used …

… The remainder of the paper is organized as follows: After a brief review of the existing
literature on measuring retail attractiveness we will develop the conceptual framework of the …

… It is noteworthy that the contributions within the portfolio and key account management
mentioned above use attractiveness as a dimension of measurement in their analysis of the “total …

… Five datasets are included in this study to evaluate the urban commercial centers' attractiveness
of customers, who travel by taxi. These datasets are from different dimensions, including …

… should be understood as a complex pattern of interrelated factors rather than the
composite measure it is often portrayed as in the literature. Hence, we contribute to literature …