Background

Psychology and allied disciplines (eg, behavioral economics, marketing, and management) have established a range of techniques for understanding and changing behavior. Historically, the interventions derived from these techniques have largely focused on individual behaviors, rarely considering dynamic relationships between behaviors (ie, whether the performance of a target behavior influences non-target 1 behaviors). And yet work on response generalization (eg, Ludwig, 2002), rebound effects (eg, Greening et al., 2000), and moral licensing (eg, Blanken et al., 2015)(to name but a few), has all variously described how changes in one behavior can have “knock-on” consequences for other actions.