The topic of corporate social responsibility is currently very up to date and is gradually
becoming the focus of stakeholderss attention, mainly consumers. Especially, one
generation of consumers, Millennials, is considered to be the driving force behind the
demand for socially responsible brands and products. The key factor to achieve the positive
attitudes of Millennials towards the socially responsible brand is the appropriate
communication targeted particularly on this segment. The article is aimed on Millennials as a …