Malaysian government is focused to accomplish world-class living standard of whole nation by year 2025 through sustainable development irrespective of regional, religious and ethnic boundaries. The Northern Corridor Implementation Authority (NCIA) is an organization set up for the implementation of Koridor Utara (Northern Corridor Economic Region, NCER) in Malaysia for achieving this vision. Such economic corridors are aimed to elevate the income levels through agriculture, manufacturing, logistics, education and tourism. The execution of development projects always impact the involved community in multiple dimensions. Masuk Kampung Project at Pantai Murni, Yan Kedah was one of the NCIA initiatives in collaboration with AMB (Akademi Binaan Malaysia). This paper draws out a conceptual framework of community perceptions associated with this project based on qualitative research. Viewpoints