… In other papers, I have distinguished social marketing as marketing … and nonprofit marketing
as a more comprehensive term involving all the marketing activities in which a nonprofit …

Since the late 1960s, research on nonprofit management has emphasized the relevance of
nonprofit marketing. Over the years the growth of the nonprofit sector, increased …

… as research and direct marketing. While low … be nonprofit leaders who don’t appreciate
marketing as a comprehensive process and aren’t fully committed to incorporating the marketing …

… Although nonprofit marketing covers many activities not directly concerned with fundraising,
… objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a …

… , many nonprofit organizations are using relationship marketing … be associated with nonprofit
relationship marketing success. … the specific context of nonprofit higher education marketing. …

… nonprofit marketing is undoubtedly more complicated than conventional business marketing.
Nonprofits have multiple, nonfinancial objectives; they can’t rely on a risk cushion; they …

… definition of marketing. This book introduces the nonprofit marketer to the marketing strategies
… This book shows how nonprofit organizations should use marketing. It acknowledges that …

Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing
tools and demonstrates their application in the nonprofit sector, referencing myriad diverse …

… marketing theory produced no useful results, and we sought to develop a new nonprofit
marketing … , in 2006 we drafted a marketing survey for nonprofit organizations. This survey asked …

Welcome to this special section of the Journal of Business Research devoted to nonprofit,
arts and social marketing. The five articles appearing in this section have been selected and …