A study examined the strategic behaviors of email users when they are reading online email messages. Three voluntary subjects (an undergraduate student and 2 graduate students) read a group of 24 email messages collected through a listserv discussion group. The messages were collected over a period of 1 month concentrating on one theme. Subjects were videotaped and computer-tracked for their reading of the messages. Subjects also engaged in a think-aloud protocol and an unstructured interview. Results indicated that (1) users treated email messages as on-going conversation rather than as reading texts; (2) in the on-going conversation, users were aware of social information available of their "interlocutors" in the email message headings; (3) some salient features of email messages were checked out by some users; (4) skipping and skimming through messages were both verbally indicated by the users and recorded in the computer-tracking data; (5) lack of coherence of the