Online audience engagement with legacy and digital-born news media in the 2019 Indian elections

S Majó-Vázquez, S Mukerjee, T Neyazi, R Nielsen - RISJ Factsheet, 2019 - ora.ox.ac.uk
RISJ Factsheet, 2019ora.ox.ac.uk
In this RISJ Factsheet, we study Indian news audience distribution across Facebook and
Twitter and compare it to that of the open web. To this end, we analyse data from the recently
concluded Indian General Election which took place over multiple phases between 11 April
and 19 May 2019, and broke the record for being the largest democratic exercise in the
world. More than five thousand candidates ran for the 543 available seats in the Lok Sabha,
the lower house of the Indian parliament, and nine hundred million eligible voters were …
In this RISJ Factsheet, we study Indian news audience distribution across Facebook and Twitter and compare it to that of the open web. To this end, we analyse data from the recently concluded Indian General Election which took place over multiple phases between 11 April and 19 May 2019, and broke the record for being the largest democratic exercise in the world. More than five thousand candidates ran for the 543 available seats in the Lok Sabha, the lower house of the Indian parliament, and nine hundred million eligible voters were called to the polls, of which over 67% turned up to vote. We find that while vernacular or regional newspapers dominated the provision of news on Facebook, digital-born as well as legacy national level outlets were more active in posting news updates on Twitter. Audiences on Facebook as well as Twitter however were more engaged with digital-born outlets, both national as well as regional. Finally, we find no evidence of fragmentation in how the online Indian audience consumed news during the election period.
ora.ox.ac.uk
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