▪ Abstract This chapter reviews the vast and sprawling literature that seeeks to illuminate and
explain the effects of mass communication on American public opinion. Klapper's famous …

In what is widely considered the most influential book ever written by Walter Lippmann, the
late journalist and social critic provides a fundamental treatise on the nature of human …

… should understand how people form opinions, how public opinion is measured, and how
the data of public opinion are used in American policymaking and journalism. Without public …

Past research has modeled mass opinion change as a two-step process involving reception
of political communication and acceptance or rejection of that communication. I propose a …

… We need information about the cog nitive links of the opinions—the amount and the … to use
opinion data for the prediction of subsequent behavior. What is the likelihood that the opinions …

… In our opinion, nanoplastic results from the degradation of plastic objects and could be
formed during the break-down of aged-microplastics, the manufacturing process, or even during …

… Further, if a government effectively denies the claim that the opinion of the citizens on public
… of such opinions, public opinion does not exist. There is no public opinion in autocratic …

T HIS paper presents some observations on public opinion and on public opinion polling as
currently performed. It is hoped that these observations will provoke the discussion for which…

… today equates it with a more or less straightforward aggregation of individual opinions, or
"what opinion polls try to measure" (P. Converse, 1987, p. S13; Childs, 1939; Minar, 1960). …

… of processes specific to public opinion and survey research. … or “product” of public opinion
research has spread across the … We begin with a brief history of the spread of public opinion …