Organizational learning and new product development: CORE processes
An organization's ability to generate commercially successful new products is central to its
competitive advantage. Companies need to find ways that enable them to develop products
that meet customer needs better, faster, and more efficiently than competitors (Leonard-
Barton, Bowen, Clark, Holloway, & Wheelwright, 1994). Product development requires
translating data on market and technological opportunities into assets for commercial
production (Clark & Fujimoto, 1991).
competitive advantage. Companies need to find ways that enable them to develop products
that meet customer needs better, faster, and more efficiently than competitors (Leonard-
Barton, Bowen, Clark, Holloway, & Wheelwright, 1994). Product development requires
translating data on market and technological opportunities into assets for commercial
production (Clark & Fujimoto, 1991).
An organization's ability to generate commercially successful new products is central to its competitive advantage. Companies need to find ways that enable them to develop products that meet customer needs better, faster, and more efficiently than competitors (Leonard-Barton, Bowen, Clark, Holloway, & Wheelwright, 1994). Product development requires translating data on market and technological opportunities into assets for commercial production (Clark & Fujimoto, 1991).
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