During the recent years, a growing number of tourism and hospitality researchers have used
partial least squares structural equation modeling in their studies. However, little is known
about the application of PLS-SEM in Asian tourism and hospitality research. This chapter
was conducted to fill this research gap by assessing to what extent Asian research in tourism
and hospitality has followed the guidelines recommended by the most prominent literature
on PLS-SEM. Sixty-four partial least squares structural equation modeling studies conducted …