Penelitian ini bertujuan untuk mengetahui pengaruh diskon, kualitas website, persepsi
resiko dan kepercayaan. Â Pemilihan sampel dalam penelitian ini dilakukan denganÂ
purposive sampling. Â Berdasarkan kriteria, didapatkan sebanyak 110 responden yang
menjadi sampel. Teknik analisis data yang digunakan dalam penelitian inianalisis regresi
berganda. Hasil penelitian menunjukan bahwa secara parsial diskonberpengaruh positif
dan signifikan terhadap keputusan pembelian,  kualitas websiteberpengaruh positif dan …

This study aims to look at the effects, website quality, perception of risks and trust. Purposive
sampling is used on this study as the sample selection. Based on the criteria, 110
respondents were chosen as the samples. The data analysis techniques used in this study
were instruments test, descriptive statistics, classical assumption tests, multiple regression
analysis, and hypothesis testing. The results showed that partially discounting has a positive
and significant effect on purchasing decisions, website quality has a positive and significant …