Price presentation effects on green purchase intentions
FL Weisstein, M Asgari, SW Siew - Journal of Product & Brand …, 2014 - emerald.com
FL Weisstein, M Asgari, SW Siew
Journal of Product & Brand Management, 2014•emerald.comPurpose This paper aims to examine the effect of price promotion presentation formats on
consumers' green purchase intentions across various levels of greenness. Despite the
increasing awareness of environmental issues and green products among consumers, there
is a gap between their green attitude and purchase intentions. Previous studies show that
consumers' degree of greenness varies and that price plays an important role in their green
consumption decision-making.
consumers' green purchase intentions across various levels of greenness. Despite the
increasing awareness of environmental issues and green products among consumers, there
is a gap between their green attitude and purchase intentions. Previous studies show that
consumers' degree of greenness varies and that price plays an important role in their green
consumption decision-making.
Abstract
Purpose
This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing awareness of environmental issues and green products among consumers, there is a gap between their green attitude and purchase intentions. Previous studies show that consumers’ degree of greenness varies and that price plays an important role in their green consumption decision-making.
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