Reliability of Consumer Choices for Conflicting Price Promotions
Decisional conflict arises when all options of a multiple dimensional decisions task has
equal or close to equal expected utility, causing additional mental effort. In this study, we
investigated the potential of capturing decisional conflict related mental effort in a realistic
complex decision-making task. In a binary choice paradigm, participants made decisions
related to electricity supply plans. The study presented in each trial a choice with two
different utility plans where variables related to fixed rate or time-of-use plans with peak-rate …
equal or close to equal expected utility, causing additional mental effort. In this study, we
investigated the potential of capturing decisional conflict related mental effort in a realistic
complex decision-making task. In a binary choice paradigm, participants made decisions
related to electricity supply plans. The study presented in each trial a choice with two
different utility plans where variables related to fixed rate or time-of-use plans with peak-rate …
Reliability of Consumer Choices for Conflicting Price Promotions
W Zhong, H Ayaz, R Suri - … , July 24-28, 2019, Washington DC …, 2019 - books.google.com
Decisional conflict arises when all options of a multiple dimensional decisions task has
equal or close to equal expected utility, causing additional mental effort. In this study, we
investigated the potential of capturing decisional conflict related mental effort in a realistic
complex decision-making task. In a binary choice paradigm, participants made decisions
related to electricity supply plans. The study presented in each trial a choice with two
different utility plans where variables related to fixed rate or time-of-use plans with peak-rate …
equal or close to equal expected utility, causing additional mental effort. In this study, we
investigated the potential of capturing decisional conflict related mental effort in a realistic
complex decision-making task. In a binary choice paradigm, participants made decisions
related to electricity supply plans. The study presented in each trial a choice with two
different utility plans where variables related to fixed rate or time-of-use plans with peak-rate …
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