The purpose of this research was to find out whether 1) Price promotion, 2) Brand image, 3) Food quality and 4) Perceived value of several Taiwanese boba beverage brands in Jakarta affect the satisfaction of millennial generation customers. 5) Does Customer Satisfaction affect the Repurchase Intention of Taiwan boba drinks and 6) Does Customer Satisfaction affect the Word of Mouth in various Taiwan boba beverage brands. A Survey method was used in this research. Data was collected using online instrumentation with a millennial generation target population between the ages of 18 to 38 years in Jakarta and surrounding areas. Data collection was carried out, when the world first faced the COVID 19 pandemic. The sample used in this study amounted to 285 respondents, and the data collection techniques used convenience sampling. Partial Least Square-Structural Equation Modelling with PLS plus 3.0 program was used as an approach in testing the data collected. The findings of the study stated that price promotion on several brands of boba drinks did not affect the satisfaction of millennials in consuming them, while brand image, food quality, perceived value all affected the satisfaction of millennials in consuming various brands of boba drinks. Millennial generation satisfaction was found to influences repurchase intention and word of mouth.