… In conclusion, there has been much activity in the consumer behavior/psychology literature
in recent years, and many important contributions to knowledge have been made. To move …

… on the role digital marketing plays on consumer behavior through three dimensions: (1) …
shed light on the role digital marketing plays on consumer behavior with a specific focus on …

… of consumer behavior while having in mind the anthropological discipline, who think about
society and societies, about symbolism, lineage, and magic. I will not dwell on each of the …

… Neuroscientific techniques allow consumer researchers to understand the fundamental …
that drive consumer behavior, and elucidate the “black box” that is the consumer's mind. In the …

… past developments in marketing strategy, consumer behavior, and marketing analytics. The
… areas of research in marketing strategy, consumer behavior, and marketing analytics. In the …

… We believe contemporary marketing and consumer behavior research offers four distinct …
marketing, and helping to create new understandings of marketing and consumer behavior. …

… explains how companies might influence consumer behavior through their CSM initiatives (…
on the two types of consumer behavior, desired prosocial behavior and customer loyalty, both …

… MARKETERS have long acknowledged the importance of attitudes and attitude change in
the study of marketing and consumer behavior, but the role of values has received relatively …

… Part III: Dynamics in consumer behavior starts with a comprehensive paper by Steenkamp
that gives a state-of-the-art account of what we know about consumer decision processes with …

Handbook of marketing scales: Multi-item measures for marketing and consumer behavior
research Handbook of marketing scales: Multi-item measures for marketing and consumer …