This study aims to understand the role of Sharia fintech in providing transaction and business convenience. The development of financial technology (fintech) encourages sharia businessmen to create sharia fintech products. In addition to using sharia principles, sharia fintech develops because it provides the benefits of ease to its users to solve various financial problems and help in running a business. The role and benefits of sharia fintech are measured using user satisfaction on sharia fintech products. Based on the Technology Acceptance Model (TAM) construct, perceived easy of use (PEoU), perceived usefulness (PU), and attitude are the determinants of user satisfaction in sharia fintech products.

This study used self-administered survey. The sample in this research is sharia fintech users in Indonesia. The results indicate that the community perceives the usefulness of sharia fintech in conducting various transactions. They are satisfied with sharia fintech products because they use digital technology and sharia principle. The existence of sharia fintech alters their perceptions and behaviors to continue using the product in various transactions and business. This research contributes both practically and theoretically. For goverment, this research can be a reference to make regulations related to sharia fintech.