Strategic development is a basis of operations for every organisation and illustrates the way that each organisation operates and competes in the market place. The multiple strategic options and their evaluation are part of the management process of a telecommunications company, and they aim to maximise the effectiveness of the organisation and improve its competitive position. The different perspectives of higher and middle management employees regarding the use and the usefulness of such strategies have to be taken into account and an extra effort should be made in order to align those perspectives and increase the consistency of the organisational practices. The current study aims to detect any possible gaps and issues on the perceptions of higher and middle management employees and to suggest possible and necessary actions that can ensure the effectiveness of the application of management strategies and their effect on strategic development.