Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy
S Kim - Journal of Communication Management, 2016 - emerald.com
Purpose–The purpose of this paper is to identify factors influencing an organization's
predisposition to bridging strategy, and tests relationships between those factors and
bridging strategy. Design/methodology/approach–Online survey was conducted in South
Korea. Hierarchical regression was used. Findings–Identified factors are environmental
complexity, top management attitude toward stakeholders, analysis orientation, and
authoritarian culture. Research limitations/implications–By adopting the concept and …
predisposition to bridging strategy, and tests relationships between those factors and
bridging strategy. Design/methodology/approach–Online survey was conducted in South
Korea. Hierarchical regression was used. Findings–Identified factors are environmental
complexity, top management attitude toward stakeholders, analysis orientation, and
authoritarian culture. Research limitations/implications–By adopting the concept and …
Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy
KIM Soojin - Journal of Communication Management, 2016 - ink.library.smu.edu.sg
Purpose–The purpose of this paper is to identify factors influencing an organization's
predisposition to bridging strategy, and tests relationships between those factors and
bridging strategy. Design/methodology/approach–Online survey was conducted in South
Korea. Hierarchical regression was used. Findings–Identified factors are environmental
complexity, top management attitude toward stakeholders, analysis orientation, and
authoritarian culture. Research limitations/implications–By adopting the concept and …
predisposition to bridging strategy, and tests relationships between those factors and
bridging strategy. Design/methodology/approach–Online survey was conducted in South
Korea. Hierarchical regression was used. Findings–Identified factors are environmental
complexity, top management attitude toward stakeholders, analysis orientation, and
authoritarian culture. Research limitations/implications–By adopting the concept and …
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