Students' perception on customer experience: a comparative study
Abstract Traditionally related to Service Science, Customer eXperience (CX) is also
becoming a relevant Human-Computer Interaction (HCI) topic. The well-known concepts of
usability and User eXperience refer to a single system, product or service. CX extends the
UX concepts in a holistic approach, focusing on customer's interactions (touchpoints) with all
systems, products and services that a company offers. CX has a highly interdisciplinary
nature; our approach on CX comes from HCI, as many of the customer–company …
becoming a relevant Human-Computer Interaction (HCI) topic. The well-known concepts of
usability and User eXperience refer to a single system, product or service. CX extends the
UX concepts in a holistic approach, focusing on customer's interactions (touchpoints) with all
systems, products and services that a company offers. CX has a highly interdisciplinary
nature; our approach on CX comes from HCI, as many of the customer–company …
[PDF][PDF] Students' Perception on Customer eXperience: A Comparative Study
Traditionally related to Service Science, Customer eXperience (CX) is also becoming a
relevant Human-Computer Interaction (HCI) topic. The well-known concepts of usability and
User eXperience refer to a single system, product or service. CX extends the UX concepts in
a holistic approach, focusing on customer's interactions (touchpoints) with all systems,
products and services that a company offers. CX has a highly interdisciplinary nature; our
approach on CX comes from HCI, as many of the customer–company interactions are based …
relevant Human-Computer Interaction (HCI) topic. The well-known concepts of usability and
User eXperience refer to a single system, product or service. CX extends the UX concepts in
a holistic approach, focusing on customer's interactions (touchpoints) with all systems,
products and services that a company offers. CX has a highly interdisciplinary nature; our
approach on CX comes from HCI, as many of the customer–company interactions are based …
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