The article is dedicated to the problem of the development of the creative abilities of students as the component of soft skills. The conditions for the formation of the creative professional potential of future professionals are considered. There is determined that the necessary condition for the formation of the creative professional potential of the future specialists is the motivation on the student’s creative self-actualization. During the process of the formation of the creative professional potential of future specialists, the leading role is given to the informational cognitive program and subject-genesis of the professional reflection. It is proposed the model of formation of the creative professional potential of future specialists. To describe the conceptual model, the methodology of functional modeling within the graphical notation IDEF0 is used. There is determined that for the formation of the creative abilities during distant learning it is advisable to use systems of education’s management, to use cloud-technologies, systems of videoconferences’ organization, messengers. There is described the experience of the formation of the creative professional potential of students of Berdiansk State Pedagogical University with the help of distance learning.