… These types, which can be described as derivatives of the modern marketing approach,
are accepted as the new normal in today's marketing world. With the technology taking place …

… These types, which can be described as derivatives of the modern marketing approach,
are accepted as the new normal in today's marketing world. With the technology taking place …

The overall success of an organization is dependent on how marketing is able to inform
strategy and maintain an operational focus on market needs. With an array of examples and …

… Today as you will see, we have adjusted this to eMarketing: the … Today we find ourselves as
lead agency on a number of … The book covers all the essentials that someone would need on …

… Going on doing as we have always done must lead sooner or later to a situation where
we apply yesterday’s answers to today’s problems, and disaster must follow. This will be …

… Sustainability, a central focus of this book, is of ever-increasing importance in our world
today, not only in marketing but in all business processes. To reflect this concern and take a …

… We can see this today if we consider a few of the thousands of changes to trading and ways
of life that have taken place in the industrialised countries in the last twenty to thirty years: …

… This book has been written to present the basics in a very lucid manner. It covers topics that
are vital for the fundamental understanding of marketing. The contents of this book cover the …

… the worksheet and check your knowledge and understanding of marketing fundamentals. …
the types of issues facing professional marketers today. Lecturers can play these short videos …

… management determines the objectives of profit maximization, and it involves attracting
new customers, retaining existing ones, and expanding the current customer base through …