In this research, the effect of the variables including brand value, brand equity, brand quality,
brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase
intentions was investigated. The perceived equity, value and quality were determined to be
input variables; brand satisfaction, trust, affective commitment and continuance commitment
were determined to be intervening variables; repurchase intentions and loyalty were
determined to be output variables. A survey was conducted to undergraduate and graduate …