The effect of corruption on global franchising in emerging markets
V Baena - International Journal of Business and Emerging …, 2011 - inderscienceonline.com
International Journal of Business and Emerging Markets, 2011•inderscienceonline.com
Although emerging markets are some of the fastest growing economies and represent
countries that are experiencing a substantial economic transformation, little is known about
the factors influencing choices of foreign entry mode in those markets. In an attempt to
expand our knowledge of this topic, this paper presents an empirical assessment of the
relationship between corruption and the four possible modes of entry that franchiser
companies can adopt overseas: direct franchising, master franchising, joint venture and …
countries that are experiencing a substantial economic transformation, little is known about
the factors influencing choices of foreign entry mode in those markets. In an attempt to
expand our knowledge of this topic, this paper presents an empirical assessment of the
relationship between corruption and the four possible modes of entry that franchiser
companies can adopt overseas: direct franchising, master franchising, joint venture and …
Although emerging markets are some of the fastest growing economies and represent countries that are experiencing a substantial economic transformation, little is known about the factors influencing choices of foreign entry mode in those markets. In an attempt to expand our knowledge of this topic, this paper presents an empirical assessment of the relationship between corruption and the four possible modes of entry that franchiser companies can adopt overseas: direct franchising, master franchising, joint venture and direct investments. Besides country corruption, other variables – political stability, per-capita income, cultural distance, geographical distance and international experience – were also controlled.
Inderscience Online
以上显示的是最相近的搜索结果。 查看全部搜索结果