The effectiveness of multiple dialogues in electronic brainstorming

AR Dennis, JS Valacich, TA Carte… - Information Systems …, 1997 - pubsonline.informs.org
AR Dennis, JS Valacich, TA Carte, MJ Garfield, BJ Haley, JE Aronson
Information Systems Research, 1997•pubsonline.informs.org
Members of brainstorming groups often pursue the same set of ideas rather than
considering a wide and diverse range of ideas, which may reduce the number of ideas they
produce. One way to reduce this cognitive inertia may be to encourage groups to engage in
several simultaneous discussions or dialogues. This experiment, which studied groups
brainstorming electronically, found that groups generated more ideas, more high-quality
ideas, and more novel ideas when using multiple dialogues than when using single …
Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.
INFORMS
展开收起
被引用次数：141 相关文章 所有 6 个版本
以上显示的是最相近的搜索结果。 查看全部搜索结果