The effects of cognitive problem-solving orientation and technological familiarity on faster new product development
EF McDonough III, G Barczak - Journal of Product Innovation Management, 1992 - Elsevier
This study examines the relationships between speed of development and the cognitive
problem-solving orientations of both members of the team and the project leader when they
work with more familiar or less familiar technologies. Edward McDonough and Gloria
Barczak collected data from 32 new product development projects in 12 British companies.
They report that technological familiarity moderates the relationship between speed of
development and the cognitive problem-solving orientation of both project leaders and …
problem-solving orientations of both members of the team and the project leader when they
work with more familiar or less familiar technologies. Edward McDonough and Gloria
Barczak collected data from 32 new product development projects in 12 British companies.
They report that technological familiarity moderates the relationship between speed of
development and the cognitive problem-solving orientation of both project leaders and …