Social media has emerged as a significant and effective means of assisting and endorsing
activities and communications among peers, consumers and organizations that outdo the
restrictions of time and space. While the previous studies acknowledge the role of agents of
culture change, it largely remains silent on the role of social media in influencing
acculturation outcomes and consumption choices. This study uses self-administered
questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their …

Social media has emerged as a significant and effective means of assisting and endorsing
activities and communications among peers, consumers and organizations that outdo the
restrictions of time and space. While the previous studies acknowledge the role of agents of
culture change, it largely remains silent on the role of social media in influencing
acculturation outcomes and consumption choices. This study uses self-administered
questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their …