The increasing concern for human health and environmental sustainability, has made the
companies to innovate their products into environmentally friendly products. Loyalty became
the goal of marketing strategies that can be built with satisfaction, trust and price. This
research aims to analyze The influence of Satisfaction, Trust and Price of Consumer Loyalty
on Green Product (Case in Kandang Village Society of Bengkulu city, which have been
using Energy Saving Lighting Products). The data used are primary data, sample collection …