… Unboxing Marketing problematizes and enriches marketing as it is … of unboxing, which
means to unwrap marketing like it was delivered in a closed box created by traditional marketing …

… can help marketing organizations to understand the importance of YouTube influencer-induced
PSI to design effective advertising campaigns through influencer marketing in order to …

… : Customer “unboxing” has become a kind of common consumption behavior and marketing
… to the different presentation contentsꎬ customers “unboxing” can be classified into three …

… tensions that manifest in child toy unboxing industry? What research directions will prove …
for child toy unboxing marketing? We explore three paradoxes in child toy unboxing marketing, …

… About Why We Buy Is Wrong, is an expert in neuro-marketing, "where science and marketing
meet". He claims the unboxing phenomenon is a result of so-called "mirror neurons": "…

… unboxing videos, used in child influencer marketing, as an example of digital transformation
in marketing … to video sharing networks, to analyze unboxing videos of LOL Surprise dolls …

… The present study explored the effects of social media marketing by examining the effects
of YouTube unboxing videos on the perceptions and subsequent behaviours of viewers. The …

… by researching who applied to the market of e-commerce in … important in achieving an
ultimate unboxing experience. To be … their added value to the unboxing experience. By using the …

… nowadays, the unboxing experience can become an important marketing element for the …
unboxing experience is lacking, and therefore, this study will examine the concept of unboxing …

… Under the notion, this study aims to address the possibility of unboxing interaction as a …
unboxing with aesthetic interaction will affect to user emotional experience? 2) How unboxing …