Unveiling the coopetition pathway: the stakeholder influence in the specialty coffee market
RN Duarte, ER Guimarães, MR do Valle… - … An International Journal, 2024 - emerald.com
Benchmarking: An International Journal, 2024•emerald.com
… This study aimed to understand coopetition in the context of Brazilian specialty coffee
grower Small and medium enterprises (SMEs), based on the need to differentiate the beans
in and outside the farm level, taking into account the stakeholders’ influence. … Our findings
provide evidence that coopetition development among firms is deliberate when influenced
by firms’ or stakeholders’ cooperative moves and emergent when influenced by firms’ or
stakeholders’ competitive moves. … Thus, the objective of this study is to understand …
grower Small and medium enterprises (SMEs), based on the need to differentiate the beans
in and outside the farm level, taking into account the stakeholders’ influence. … Our findings
provide evidence that coopetition development among firms is deliberate when influenced
by firms’ or stakeholders’ cooperative moves and emergent when influenced by firms’ or
stakeholders’ competitive moves. … Thus, the objective of this study is to understand …
Abstract
Purpose
This study aimed to understand coopetition in the context of Brazilian specialty coffee grower Small and medium enterprises (SMEs), based on the need to differentiate the beans in and outside the farm level, taking into account the stakeholders’ influence.
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