While many have suggested that corporate social responsibility is in part a response to
stakeholders, little research has been done that gives primacy to the targeted publics' voice,
interpretations, and responses to corporate social responsibility. This research examines the
meaning and attributes that Active Moms, an often targeted stakeholder group, assign to
corporate social responsibility. In nine focus groups (N= 72), participants suggested that
authentic CSR (a) is a combination of socially responsible business practices and …