Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager–leader
B Smith - Journal of Business Ethics, 2011 - Springer
Journal of Business Ethics, 2011•Springer
Today's young marketers transition from schools and into the workforce with a variety of
career options in sales, advertising, and general marketing after graduation. Beyond their
discipline-specific knowledge of market research, consumer behavior, and marketing
communications, these individuals bring along their own set of personal values and
ideologies that may influence how they engage the people, personalities, and priorities of
the business organization. As new generations of young professionals enter the publicly …
career options in sales, advertising, and general marketing after graduation. Beyond their
discipline-specific knowledge of market research, consumer behavior, and marketing
communications, these individuals bring along their own set of personal values and
ideologies that may influence how they engage the people, personalities, and priorities of
the business organization. As new generations of young professionals enter the publicly …
Abstract
Today’s young marketers transition from schools and into the workforce with a variety of career options in sales, advertising, and general marketing after graduation. Beyond their discipline-specific knowledge of market research, consumer behavior, and marketing communications, these individuals bring along their own set of personal values and ideologies that may influence how they engage the people, personalities, and priorities of the business organization. As new generations of young professionals enter the publicly scrutinized fields of sales and marketing, they are expected to make morally grounded decisions that may be informed by these values and ideologies. This study frames this state of affairs by examining the inquiry “Who Shall Lead Us?” whereby young marketers evaluate the fitness of a leadership climate in which they would potentially work. Here, individual cultural values and ethical ideologies are posited to influence evaluations of transformational leadership.
Springer
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