In this paper, we suggest a method to intelligently detect an accident at any place and any time and report the same to the nearby ‘service provider’. The service provider arranges for the necessary help. Accident Detection and Reporting System (ADRS) which can be placed in any vehicle uses a sensor to detect the accident. The sensor output is monitored and processed by the PIC16F877A microcontroller. The microcontroller takes decision on the traffic accident based on the input from the sensors. The RF transmitter module which is interfaced with the microcontroller will transmit the accident information to the nearby Emergency Service Provider (ESP). This information is received by the RF receiver module at the ‘service provider’ control room in the locality. The RF transceiver module used has a range up to 100 meters under ideal conditions. The service provider can use this information to arrange for ambulance and also inform police and hospital. We used low cost RF modules, a microcontroller by Microchip, LCD module and an accelerometer. This system can be installed at accident prone areas to detect and report the same. MPLAB IDE and Proteus software are used to simulate part of the system. ADRS also implements an intelligent Accident Detection and Reporting Algorithm (ADRA) for the purpose.