Consumer behavior with augmented reality in retail: a review and research agenda
… augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to
understand the reasons why consumers use augmented reality … on consumer behavior with AR …
understand the reasons why consumers use augmented reality … on consumer behavior with AR …
[HTML][HTML] Role of augmented reality in changing consumer behavior and decision making: Case of Pakistan
… exposure, customer engagement, customer behavior and buying intention in fashion
accessory … how the Augmented Reality (AR) experience influenced consumer behavior, buying …
accessory … how the Augmented Reality (AR) experience influenced consumer behavior, buying …
Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity
Y Chen, CA Lin - Telematics and Informatics, 2022 - Elsevier
… measured by six items such as “Have you heard of augmented reality before?” and “Have
you interacted with augmented reality content on a website before?” Respondents answered “…
you interacted with augmented reality content on a website before?” Respondents answered “…
Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda
… inferior or superior consumer experience in … behavioral outcomes (Section 4). We then
move to the discussion of our results by deriving a framework for AR induced consumer behavior …
move to the discussion of our results by deriving a framework for AR induced consumer behavior …
[HTML][HTML] Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda
S Hoffmann, R Mai - Frontiers in Virtual Reality, 2022 - frontiersin.org
… The augmented reality (AR) technology supplements the real world with virtual elements. …
16) recently concluded that augmented reality is still in its infancy, but they forecast that it “…
16) recently concluded that augmented reality is still in its infancy, but they forecast that it “…
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
P Kowalczuk, C Siepmann, J Adler - Journal of Business Research, 2021 - Elsevier
… of augmented reality (AR) over web-based product presentations. We develop a consumer
… The findings further show that behavioral responses (reuse and purchase intention) are …
… The findings further show that behavioral responses (reuse and purchase intention) are …
A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?
H Qin, DA Peak, V Prybutok - Journal of Retailing and Consumer Services, 2021 - Elsevier
… Mobile Augmented Reality (MAR) apps can influence user attitudes and shopping behavior.
It empirically explores user experience and examines its effects on consumer perceptions of …
It empirically explores user experience and examines its effects on consumer perceptions of …
How augmented reality media richness influences consumer behaviour
IP de Amorim, J Guerreiro, S Eloy… - … Journal of Consumer …, 2022 - Wiley Online Library
… augmented reality shopping assistant may have on consumers’ emotional and cognitive
responses, and how it would affect their buying behaviours. … using augmented reality glasses. A …
responses, and how it would affect their buying behaviours. … using augmented reality glasses. A …
Virtual and augmented reality: Advancing research in consumer marketing
… The consumer behavior and marketing research literature offers rich insights on assessment
tools for achieving functional vs. experiential benefits (Havlena & Holbrook, 1986; Hoffman …
tools for achieving functional vs. experiential benefits (Havlena & Holbrook, 1986; Hoffman …
Shopping with augmented reality: How wow-effect changes the equations!
V Arghashi - Electronic Commerce Research and Applications, 2022 - Elsevier
… affect consumer purchase behavior while having … consumer behavior scholars, and AR
marketers a more detailed understanding of the predictive role of AR apps on consumer behavior…
marketers a more detailed understanding of the predictive role of AR apps on consumer behavior…
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