… of this market, and brands study the best ways of … advertising strategies for brands in the
online video game world are. To do this, the players (eGamers) answered a 60 question survey …

… of this market, and brands study the best ways of … advertising strategies for brands in the
online video game world are. To do this, the players (eGamers) answered a 60 question survey …

… , or social, that influence the adaptation of strategies for advertising and branding. In addition,
… In addition, the country with the most publications on “Advergame” was Spain. Today, as …

… In the study of Fanjul-Peyro et al., eGamer's influence on branding advertising strategies,
results show that sponsorship is … effective strategy to promote branded content. Having …

… In this regard, it is suggested that brands follow an advertising strategy appropriate to the …
In other words, using a representative character strongly influences the level of participation …

… support the effective management and marketing of eSports. … The descriptive and comparative
research on eSports’ … eSports market research outside of academia has been influential in …

… covid-19 and the level of influence it has had on the public. … best content marketing strategy
that helps to differentiate from … ; although, according to previous research, buyers do not …

… Also, concerning sports marketing and branding, Esports do not destabilize or reinforce the
… ) and the University of La Laguna (Spain). The interview had ten questions adapted from the …

… through an online survey of 396 regular esports viewers in Spain, using … In the present study
a series of implications for marketing … influence the sponsoring brand’s sales. Consequently, …

… them, discover the most influential or the most cutting-edge studies or those that seem likely
… be seen in advertising strategies. Players are an efficient brand sponsorship strategy, either …