eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers
Purpose: The purpose of this study is to measure the effect of electronic word of mouth on
the decision-making process of transactions using the LinkAja application.
Design/Methodology/Approach: This study was conducted with an explanative quantitative
approach. Findings: The result of the study shows that the electronic word of mouth variable
had a significant influence on the variable of purchasing decision-making process using the
LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth …
the decision-making process of transactions using the LinkAja application.
Design/Methodology/Approach: This study was conducted with an explanative quantitative
approach. Findings: The result of the study shows that the electronic word of mouth variable
had a significant influence on the variable of purchasing decision-making process using the
LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth …
[PDF][PDF] eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers
D Wardhani - ijeba.com
Purpose: The purpose of this study is to measure the effect of electronic word of mouth on
the decision-making process of transactions using the LinkAja application.
Design/Methodology/Approach: This study was conducted with an explanative quantitative
approach. Findings: The result of the study shows that the electronic word of mouth variable
had a significant influence on the variable of purchasing decision-making process using the
LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth …
the decision-making process of transactions using the LinkAja application.
Design/Methodology/Approach: This study was conducted with an explanative quantitative
approach. Findings: The result of the study shows that the electronic word of mouth variable
had a significant influence on the variable of purchasing decision-making process using the
LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth …
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