Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?
ME Brooks, S Highhouse, SS Russell… - Journal of Applied …, 2003 - psycnet.apa.org
… This research focused on firm reputation, but our findings have implications for firms’ marketing
and advertising practices as well. Firms spend large amounts of money on marketing and …
and advertising practices as well. Firms spend large amounts of money on marketing and …
Firm patenting, innovations, and government institutional support as a double‐edged sword
… , public R&D institutions, and universities, the value of strategic blocking of competitors, the
benefits of negotiation during cooperation, and the role of signaling of corporate reputation …
benefits of negotiation during cooperation, and the role of signaling of corporate reputation …
Is corporate reputation a double-edged sword? Relative effects of perceived justice in airline service recovery
MC Ding, CW Ho, YS Lii - International Journal of …, 2015 - inderscienceonline.com
… For airlines with a better corporate reputation, the effects of … important halo effect of corporate
reputation as a means of … a good reputation may become a double-edged sword for the …
reputation as a means of … a good reputation may become a double-edged sword for the …
Well known or well liked? The effects of corporate reputation on firm value at the onset of a corporate crisis
… the “double-edged sword” of corporate reputation by examining the effects of two reputation
… of being-known on firm value, is consistent with the double edged sword effect (eg, Bundy & …
… of being-known on firm value, is consistent with the double edged sword effect (eg, Bundy & …
Corporate reputation is a double-edged sword for companies
Z Shen - Advances in Economics and Management …, 2023 - madison-proceedings.com
The double‐edged sword of legitimacy in public relations
H Merkelsen - Journal of Communication Management, 2011 - emerald.com
… metrics of corporate reputation and brand equity. Accordingly, disciplines such as corporate
… But similar to the case of CSR defining the practice as corporate communication may only …
… But similar to the case of CSR defining the practice as corporate communication may only …
Risks and rewards in the world of social media: Firms–and staff–must tackle the ultimate “double-edged sword”
J Wheatcroft - Human Resource Management International Digest, 2016 - emerald.com
… However, social media also offers plenty of opportunities for firms. At the same time, ignoring
… in support of disciplinary actions and could affect the firm’s reputation and their co-workers. …
… in support of disciplinary actions and could affect the firm’s reputation and their co-workers. …
CSR and firm risk: Is shareholder activism a double-edged sword?
… crisis exacerbated increases in firms’ systematic risks for … firms’ CSR initiatives, remain
robust when controlling for firm-… measure the reputations of managers across global firms in …
robust when controlling for firm-… measure the reputations of managers across global firms in …
A double-edged sword? The moderating effects of control on firm capabilities and institutional distance in explaining foreign affiliate performance
P Trąpczyński, M Gorynia - International Business Review, 2017 - Elsevier
… We study the interplay of parent control with firm capabilities … We find that firm capabilities
positively affect foreign affiliate … firm should be explored for its moderating effect on the firm- and …
positively affect foreign affiliate … firm should be explored for its moderating effect on the firm- and …
Double-edged sword of corporate social responsibility (CSR) halo: the role of CSR efforts and crisis type and severity
… Therefore, a positive prior CSR reputation can shield the company’s reputation during a …
For instance, if stakeholders perceive the company as using its CSR reputation to deflect …
For instance, if stakeholders perceive the company as using its CSR reputation to deflect …
相关搜索
- firm patenting double edged sword
- firm risk double edged sword
- firm capabilities double edged sword
- perceived justice double edged sword
- public relations double edged sword
- impact of corporate reputation
- corporate reputation shareholder value
- corporate reputation financial performance
- effects of corporate reputation
- corporate reputation cross-level interaction analysis
- firm reputation international point
- corporate reputation attribution theory
- corporate reputation customer citizenship behavior
- corporate reputation value relevance
- government institutional support double edged sword
- relative effects double edged sword