This research examines the influence of message framing (gain vs. loss), motivational
orientation (approach vs. avoidance), and gender on intentions to receive human …

This research examines how young adults' attitudes toward human papillomavirus (HPV)
vaccination and their intentions to get the vaccine are influenced by the framing of health …

This research examines the interaction effect of message framing (gain vs. loss) and
perceived susceptibility (ie, perceived likelihood that one's child is at risk of contracting HPV) …

This study examines how individual difference in consideration of future consequences
(CFC) and temporal framing (ie, present-vs. future-oriented message) interact to influence …

Previous research has yielded mixed findings regarding the potential for message framing to
influence HPV vaccine-related intentions. Drawing on the Extended Parallel Process Model …

Objective: Use of message framing for encouraging vaccination, an increasingly common
preventive health behavior, has received little empirical investigation. The authors examined …

This research examines the influence of norm-based messages (positively worded
descriptive vs. negatively worded descriptive vs. injunctive vs. basic information) on …

Human papillomavirus (HPV) is associated with various serious diseases including cervical
cancer and genital warts. Although the HPV vaccine has been commended as a …

Objective Framing a message in terms of the benefits of engaging in the behavior (gain
frame), the costs of failing to engage in the behavior (loss frame), or both the benefits and …

This study addresses the issue of valence framing effect in the context of immunization, a
preventive behavior often addressed by the equation of benefit versus risk. The authors …