Customer retention has gained increased value among both goods and service providing
firms. However although extensive research exist on the concept of customer retention and …

Customer retention has been shown to be primary in firms that practice relationship
marketing. Relationship maintenance costs fall as both customer and supplier learn more …

Customer retention is an important element of any banking strategy in today's increasingly
competitive environment. Due to its importance, this study examined factors that affecting …

According to Ahmad and Buttle (2001), customer retention is the maintenance of continuous
trading relationships with customers over the long term. In an increasingly dynamic and …

Retaining customers is key in giving a competitive edge in the banking industry. Banks must
identify factors that they need to improve on so as to increase customer retention …

This study is about the analysis of the challenges of customer retention in the Kenyan
banking sector. The main objective of the study is to analyze the challenges that affect …

The study set to examine evaluate customers' retention strategies on customer satisfaction in
the banking sector in Kenya case of Equity bank Thika branch, Kenya. Despite their central …

Customer Retention is an increasingly pressing issue in today's ever-competitive
commercial arena of Banking Sector. More competition and increased regulation made it …

Abstract The Ghanaian Banking industry is highly competitive, with 25 universal banks and
over 120 other financial institutions (PWC, 2012). Majority of these universal banks and …

Banking services in all markets, including emerging markets, are undergoing major
transformation that is driven by change, deregulation and customer sophistication. Customer …