What Do Portuguese Really Feel About the COVID-19 Pandemic Consumer Neuroscience and Advanced Analytics—Discovering New Perspectives
V Chkoniya, D Reykowska, R Ohme - Marketing and Smart Technologies …, 2021 - Springer
The diverse challenges that are faced during the COVID-19 pandemic demand a range of
responses and require an innovative approach. However, the key success factor in any …
responses and require an innovative approach. However, the key success factor in any …
Neuroeconomy and neuromarketing: the study of the consumer behaviour in the Covid-19 context
JJ Blazquez-Resino, S Gutierrez-Broncano… - Frontiers in …, 2022 - frontiersin.org
From 2020, the world must face a health emergency caused by SARS-CoV-2, the effects of
which have been compared to natural disasters (De Vito and Gomez, 2020; Sarkis et al …
which have been compared to natural disasters (De Vito and Gomez, 2020; Sarkis et al …
Consumer behavior: A literature review of the early research on the COVID-19 outbreak
J Diogo, P Veiga - … Journal of Marketing, Communication and New …, 2022 - repositorio.ipv.pt
The outbreak of COVID-19 has substantially altered trends and the research agenda in
Consumer Behavior (CB). The main objectives of this article is analyze and classify the main …
Consumer Behavior (CB). The main objectives of this article is analyze and classify the main …
COVID-19 Welcomes a New Variable That Influences Consumer Behavior: Anxiety
A Blanco, G Cachón-Rodríguez… - … of Research on Digital …, 2022 - igi-global.com
COVID-19 has generated a context full of questions about the effects of mental health in the
economic or social sphere. Significant changes in consumer behavior have been …
economic or social sphere. Significant changes in consumer behavior have been …
COVID-sumers: consumers' feelings due Covid-19 pandemic in Brazil and potential implications for services marketing
Purpose The changes in the service context due to COVID-19 have challenged service
marketers to understand and react to consumers' feelings that impact their shopping …
marketers to understand and react to consumers' feelings that impact their shopping …
[HTML][HTML] COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis
J Cruz-Cárdenas, E Zabelina… - … forecasting and social …, 2021 - Elsevier
The COVID-19 crisis is among the most disruptive events in recent decades. Its profound
consequences have garnered the interest of many studies in various disciplines, including …
consequences have garnered the interest of many studies in various disciplines, including …
Consumers in the face of COVID-19-related advertising: threat or boost effect?
M Balconi, M Sansone, L Angioletti - Frontiers in Psychology, 2022 - frontiersin.org
The COVID-19 pandemic has prompted the production of a vast amount of COVID-19-
themed brand commercials, in an attempt to exploit the salience of the topic to reach more …
themed brand commercials, in an attempt to exploit the salience of the topic to reach more …
COVID-19 pandemic: Why does it matter for consumer research?
LEN Silva, MBG Neto… - … Latino Americano de …, 2020 - conferencias.fgv.br
The COVID-19 pandemic changed the world the way we know it and has its impacts can be
extended to the consumer domain. Therefore, this paper aims to systematically review the …
extended to the consumer domain. Therefore, this paper aims to systematically review the …
Psychological factors and consumer behavior during the COVID-19 pandemic
The COVID-19 pandemic is far more than a health crisis: it has unpredictably changed our
whole way of life. As suggested by the analysis of economic data on sales, this dramatic …
whole way of life. As suggested by the analysis of economic data on sales, this dramatic …
Consumer tastes, sentiments, attitudes, and behaviors related to COVID-19
A Smith, V Machova - Analysis and Metaphysics, 2021 - ceeol.com
The aim of this paper is to synthesize and analyze existing evidence on consumer tastes,
sentiments, attitudes, and behaviors related to COVID-19. Using and replicating data from …
sentiments, attitudes, and behaviors related to COVID-19. Using and replicating data from …